Boomers and millennials under one roof? Welcome to The Sims Mobile
Mobile games have become a big part of Electronic Arts‘ business, and the company hopes to expand that today with the release of a new Maxis studio game The Sims Mobile. Over time, The Sims has generated billions of dollars in revenue for EA, and the opportunity in the $41 billion mobile game industry may be the biggest of all because mobile reaches the broad demographics that match the audience for The Sims. Developed by the creators of The Sims and SimCity franchises, The Sims Mobile is inspired by The Sims 4 Legacy Challenge, which encouraged players to build a successful multigenerational family, while unlocking and collecting heirlooms along the way. As players progress in the mobile game, these items offer different gameplay benefits that help Sims achieve their Life Goals throughout the game. EA has launched mobile games in The Sims franchise before, but it is due for a refresh. EA also has an opportunity to scoop up new mobile users who haven’t played Sims game...